What’s Past is Past. Old Data Belongs There.

The accumulation of data is becoming a problem

Have you ever found yourself struggling to find the one campaign you’re looking for in a list of hundreds? Most of those probably weren’t even active anymore.

How frustrating is it to find that you’ve clicked on the wrong one? Or even worse, used it? Even if you don’t make a mistake like that, there are other problems: Continue reading What’s Past is Past. Old Data Belongs There.

Why Your Best Guess Is Probably Wrong

Interesting fact: there is a 99% correlation between the divorce rate in Maine and margarine consumption in the US. I was reminded of that fact on Monday when we got a call from a client complaining about audio quality. His question was whether pulling his weekly report was causing the issue.
Continue reading Why Your Best Guess Is Probably Wrong

Your Call Center by the Numbers, or How I Lost $2099.60 in the Stock Market

My wife says I should blog about the time I lost $2099.60 in the stock market. It was this week, so it’s timely. She’s one of my favourite people, so I’ll indulge her. So, I logged into the website for my discount brokerage, and found that in the weeks since I last looked, one of my new favourite investments was down a whopping $2099.60. Continue reading Your Call Center by the Numbers, or How I Lost $2099.60 in the Stock Market