More often, customers and potential clients turn to internet and Web to find information or make inquiries. Web callbacks is an efficient way to reach out to these customer when they are on your web-site. If they are looking for more specific information or wishing to talk to a specialist within your contact center, web callbacks are the way to go. This reduces the need for the customer to call your contact center and wait on queues to make an inquiry. It also enhances customer experience when they avoid traversing the IVR and call flow just to to wait in the queue for the next available agent.